BE DELUSIONAL — BELIEVE BEFORE THE WORLD UNDERSTANDS

"Reasonable" people change nothing. Others call you crazy until the day they call you a role model. Be unreasonable with your vision, disciplined with your execution.

Being "delusional" isn't about ignoring reality; it's about refusing to accept your current limitations . It's about accepting that you seem too big for your cage. You get ahead of your evidence. Then you build that evidence, day after day, until the vision becomes the new reality.

1. THE GOLDEN RULE — IRRATIONAL VISION, RATIONAL PROCESS

You dream big, but you operate with millimeter precision. 10x vision, 1x action : one step at a time, without skipping any stages. Ambition is madness, method is health.

"They'll call you a dreamer... until the day your results become their plan."

2. IDENTITY — PLAY THE ROLE BEFORE THE RESULT

Dress, speak, and work like someone who already has the required level. Not to show off, but to instill the behavior . Your brain follows the uniform; your day follows the brain.

3. THE 4C METHOD

Clarity

State an indisputable objective: a figure, a date, a piece of material evidence.

Cadence

Same hours, same focus blocks. Repetition is your amplifier.

Constance

You come back even when it stings. Especially when it stings.

Correction

Short feedback: measurement every day, adjustment every week.

4. DELIRIOUS BUT SERIOUS PROTOCOL (10-50-500)

10 ideas

Wild brainstorming, uncensored. Aims for functional absurdity.

50 executions

Test 50 variations (hooks, videos, visuals, offers). Volume creates luck.

500 days

Two years of consistency. The world will have no choice but to align itself with your version of reality.

5. MISTAKES THAT KILL THE DREAM

  • To confuse delusion with denial: we dream big, we measure small .
  • Change course with every mood.
  • Waiting for the approval of those who dare nothing.
  • Gather inspiration instead of producing evidence.

6. MANIFESTO WEARISTIC

We don't apologize for being hungry. We don't apologize for being intense. We apologize for not coming back tomorrow . Except we do come back. Every day. Until we rewrite the rules of an industry in black and white.

CARRY YOUR RATIONAL DELUSION.

WEARISTIC pieces are reminders. Not costumes. You have nothing to prove; just to build .

View the collection

7. 30-DAY PLAN — MAKING THE CRAZY IDEAS BELIEVABLE

  1. Days 1–7: Define the 10× target and the daily minimum subsistence level .
  2. Days 8–14: Produce 20 creative variations, choose 3 winners.
  3. Days 15–21: document the process, eliminate one obstacle per day.
  4. Days 22–30: consolidate, publish the evidence (figures, case studies), prepare for the next round.

CONCLUSION — IRRATIONAL IS BECOMING THE NEW NORM

The world respects what endures. Back your vision with actions . Be delusional in your aim, surgical in your execution. See you on the other side.

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