MY WHY — FROM CHAOS TO LIGHT

The true story behind Wearistic — born not from comfort, but from fire.

I didn't grow up in the light. I grew up amidst shouting, slamming doors, and fear gnawing at the night. A violent father, a courageous mother, and dreams stifled by the struggle for survival.

Then everything collapsed. Bankruptcy, exile, meager meals, mended shoes. Welfare, food parcels, the shame of going hungry too soon. But amidst the chaos, something stronger than misery remained: a mother's love and the will not to give in.

I learned to work by being resourceful, not in an office. By making sandwiches at dawn with my mother, to make ends meet until the end of the month. It wasn't a business. It was a silent promise: "One day, we won't just survive anymore. We'll live."

Years passed. My father left, my sister drifted away, and silence returned. I thought I'd made it. €5,000 a month, a tie, an office, appearances. But deep down, it was the same prison—without bars, just a suit.

So I learned. Coding, design, branding, psychology. All by myself. At night, with red eyes, but my heart was on fire. And one day, I understood: I no longer wanted to run from the past. I wanted to transcend it.

The birth of Wearistic

Wearistic isn't a brand. It's a rebirth . The silent cry of a child who became a builder. Each hoodie is a scar sublimated. Each T-shirt, a memory mended.

Today, my sister is here. She brings gentleness where I bring rigor. Together, we transform pain into beauty, anger into peace. We don't sell clothes: we transmit a state of mind.

FROM CHAOS TO LIGHT

• Transforming pain into strength.
• To reunite what has been broken.
• Forgive without forgetting.
• And finally, to build a lasting peace.